
Stop Guessing.
Start Building.
Free Consultation Disclaimer
Free consultations are provided for general informational purposes only and do not constitute financial, legal, tax, or accounting advice.
No client relationship is formed unless a written agreement is executed.
Please do not share sensitive financial, payroll, or banking information during this consultation.

About
My name is Rebecca Thornock
I’ve spent 15+ years in the financial trenches. From managing multi-million-dollar consolidations at Fortune 500 manufacturers to negotiating $600K in financing for my own hospitality business. I’ve seen both sides: the corporate machine powered by enterprise systems, and the scrappy small business running on spreadsheets and hope.
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Here’s what I know: most businesses under $10M are flying blind. They know their bottom line, but they don’t know which products actually make money, whether they can afford the next hire, or why cash is always tight even when revenue looks strong.
That’s not a you problem, it’s a systems problem.
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Nova ROI Finance brings enterprise-level financial clarity to growing businesses. We design executive dashboards, analytics, and forecasting systems that surface what actually matters, then pair them with CFO-level strategic guidance so you can make decisions with confidence. The result isn’t more reports—it’s clarity, control, and a financial system built to scale.
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Stop Guessing. Start Building.

Services
Before moving into an ongoing partnership, we spend 90 days designing and implementing your customized financial system. This includes executive dashboards, key performance indicators, and reporting—paired with CFO-level strategic guidance aligned to your business goals.
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By day 90, you have reliable data, clear visibility into performance, and the confidence to make informed decisions. From there, you choose the ongoing CFO support tier that fits your needs.
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Start with a FREE Financial Fit Assessment.
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Our Commitment
Nova ROI Finance provides executive-level financial clarity through disciplined systems, thoughtful analysis, and CFO-level strategic guidance. We are committed to delivering structured, reliable insight, not noise, so business owners can understand their numbers, trust their data, and make confident decisions about what comes next.
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We prioritize depth over volume, clarity over complexity, and partnerships built on trust, transparency, and results.
Get in Touch
Serving clients worldwide
850-ROI-NOVA
(850-764-6682)
Free Consultation Disclaimer
Free consultations are provided for general informational purposes only and do not constitute financial, legal, tax, or accounting advice.
No client relationship is formed unless a written agreement is executed.
Please do not share sensitive financial, payroll, or banking information during this consultation.





